South Africa’s first locally developed electric car,the zero-emission Joule is a six-seater multi-purpose vehicle designed by Cape Town-based Optimal Energy in association with legendary South African-born automotive designer Keith Helfet.
According to Optimal Energy,the world’s finite energy resources are being used inefficiently,with urban transport playing a major role in energy wastage and climate changing pollution – something the company aims to change with the Joule,which uses just 20% of the energy needed by a conventional car.
“Joule’s value proposition is made more compelling when environmental influences such as increasing pollution and global warming phenomena caused by the rapid increase in urbanisation are also considered.”
In addition,the company aims to use the Joule to fulfil its vision of establishing and leading the electric vehicle industry in South Africa as a springboard to global expansion.
Joule will be sold in all major South African centres –throughout Gauteng,Cape Town and Durban –and will be available towards the end of 2010. The Joule was also developed with the international market in mind,and sales and exports will follow shortly after the South African launch.
Are you waiting to get your hand on the SA’s first electric vehicle?


